For Want of a Platform
I first came across the concept of an author’s platform about 5 or 6 years ago. A submission editor with a book publisher used this phrase in an email she sent me explaining why she had decided to reject my manuscript for publication. “We really like your work but we looked you up online and didn’t see any reference to you or your work. It seems you don’t have an author’s platform. We only publish work by authors with an established platform.” Initially I was non-plussed and unsure what she meant. I had never heard the word platform used this way, although from the context I inferred that this editor (and her publisher) thought I lacked any visible reputation or standing as an author or expert. In that way, an author’s platform seemed to be nothing more than a modern-day equivalent of a way to demonstrate your bona fides and display your work, like a fish-monger's wagon, a suitable platform from which to hawk your wares. “You are nobody to us,” she seemed to be sa...