About this site

This blog is where I am researching, developing and writing my new book, which is called The Practice Platform.  The ideas underlying this project are not simple so please bear with me; it's hard to reduce them to an elevator pitch that can be communicated or grasped in a sentence or two.  That's because it results from the yoking of two very different concepts -- practice and platform --  both of which are somewhat slippery albeit of increasing importance in contemporary life.  So before I can get around to explaining what a practice platform is I have to start by discussing the constituent parts, which you will soon be able to read about in my initial blog posts.

But first, if you are wondering whether it makes sense to read any further, I want to assure you that the idea of a practice platform is one that many people today will find instructive and useful, particularly if you are a creative and/or professional person, trying to figure out how to build your own creative or professional practice.  Whether you're a lawyer or a poet (or both, as I am) - the ideas I will be exploring here have very real practical value.  The goal of building a practice platform is to create an audience for your work (or find new clients for your professional service) simply as an outgrowth of doing the work you do every day.  Ideally, a good creative or professional practice serves as it's own platform -  that's exactly what it means to integrate your practice with your platform.  But I'm getting ahead of myself.  I may not yet be able to pithily explain what a practice platform is but I can assure you that for many of us today it is a concept of considerable importance inasmuch as it holds the potential to transform the way to we work and the way we think about work; it also provides a means to create lasting value from our everyday routine.  These are powerful benefits in almost any line of work, but in the course of writing this book I am going to be focused primarily on those lines of work I know best, which means I am going to start out talking about the legal business first, and then from there I am going to branch out and explain how these ideas pertain to the publishing business, as well as in almost any form of marketing and finally how the are most certainly relevant in the realm of creative or artistic endeavor.




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